KLYUCH is drinking water in an atypical package.
We are sharing an interesting case in which our company was lucky enough to participate - we acted as a packaging supplier.
Below we share a description of the concept idea and its visual implementation.
The KLYUCH water brand is a new way of how we drink water. The brand's new approach, atypical for the category, and technological sophistication are reflected in the name and packaging design developed by the Andy agency.
KLYUCH is a rarely used name for a spring in Russian. It refers us to the authenticity, authenticity and purity of the product. But at the same time, in the new minimalist interpretation, it looks modern and technologically advanced.
Water is extracted from an artesian well on a modern farm in the south of Russia in the Krasnodar Territory.
Purity and novelty are brand values that are reflected in every detail. At first glance, attention immediately focuses on the central element of the corporate identity — the drop. Voluminous, technological, "alive". I want to drink it. It immediately makes it clear what's inside, and its transparency highlights the natural purity of the product. Unlike competitors who hide water behind plastic, the KEY has proudly depicted it on the front side the way it sees and feels.
The second drop, placed on the opposite side, like a rare gemstone, makes you want to consider and buy. The tip of the "crystal" resembles the peaks of mountain glaciers, which is dictated by the origin of the water — the mountainous terrain of the Krasnodar Territory.
The minimalistic packaging design also works to reveal key values. What color is most often associated with purity? White. He became the main one in the corporate style. He also enhances the effect of novelty and declares that the KEY is a product of modernity.
Gable Top packaging (Purepack) immediately rebuilds the brand in the market due to its form factor.
Do you have any bold and ambitious ideas? Then you can go to MoloPak! We are always ready to experiment and find new ways to use cardboard packaging.
The material is based on an article from the resource www.unipack.ru
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