"Social packaging. The public role of the product" - presentation at RosUpac 2025.
Kirill Molodtsov, Head of the Marketing Department, spoke as part of the RosUpack2025 business program. The report was devoted to world practice and, in particular, the experience of the MoloPak company, when packaging not only fulfilled its direct purpose, but helped people in everyday life. The report also highlighted examples of the use of packaging to promote social advertising in society in different countries, including Russia.
